I enjoyed working on some print and digital marketing projects for Passman, a niche luxury jewelry brand.
The words and design need to resonate with people who have a lot of money to spend on fine fine FINE jewelry. My goal was to keep the design simple in order to showcase the pieces. And for the words to have an air of sophistication.
Customer Greeting Card
This was an actual printed greeting card sent to preferred customers with the purpose of introducing a new design collection. I designed the card and polished the message.
Winter 2014 Catalog
This was a seasonal catalog/collection/lookbook for stores and potential partners. I designed the catalog and wrote most of the copy.
Beautiful sparkly things are fun! I’ll take more jewelry brand projects, please. And thank you. 🙂